Client: J.W. Bennett
Creative Director + Producer: Shannon Corsi
Director of Photography: Sophie Danison
Stills: Shannon Corsi
Edit: Sophie Danison
Hair + Make-Up: Paige Lutz
Location: Jen Ethers
Talent: Sarah Hoffmann, Christian Johansen, Sarah Kjorstad, Lara Azria-Reucassel

After their rebrand, the J.W. Bennett team wanted to create a flagship campaign that blended heritage, western Jackson identity with a more editorial look after their rebrand. I worked with them to refine the specific vision for this campaign, and to identify how it would fit in with their ongoing visual identity.

After we established a look, and finalized the moodboards for the project - I hired a cinamtographer, HMUA and talent. Additionally, I sourced a location on private land with a Teton View, and worked with model Sarah Hoffman to source a horse for the shoot.

Client: J.W. Bennett
Art Director + Producer + Stills: Shannon Corsi
Hair + Make-Up: Autym Nielsen
Talent: Christian Johansen, Sarah Kjorstad, Lara Azria-Reucassel

For the following spring, we set out to continue building their image base. We wanted to keep the western and Jackson-inspired creative direction, but add in more images that felt light, summery and fun. This shoot included an e-commerce portion (not pictured).

The J.W. Bennett had a vision for this photoshoot, and I was able to help them refine their art direction into a final vision. I also hired a small team, developed and co-ordinated styling elements.

Client: J.W. Bennett
Stills: Shannon Corsi

With J.W. Bennett's rapid growth and adding lots of new staff, they wanted a quick shoot to update our original 2020 'Behind the Scenes' imagery to include imagery of both Sarah and new staff creating hats. Additionally, they wanted headshots of their team that felt western, personal and natural. There was also an e-commerce portion of this shoot (not pictured).

Client: J.W. Bennett
Creative Director + Producer + Stills: Shannon Corsi
Hair + Make-Up: Paige Lutz
Location: Diamond Cross Ranch
Talent: Francesca Weikert, Jim Ryan, Erin Ogram, Sarah Kjorstad, Lara Azria-Reucassel

This campaign was in preparation for several new releases from J.W. Bennett. They released a line of bucket hats, sweatshirts, a refreshed straw hat design, new felt hats and a bridal collection. We worked together to create a vision for imagery that felt unique to each line, but that would be consistent with the brands existing style.

For the new felt hats, we stayed consistent with the western heritage style. For the bucket hats and sweatshirts, we aimed for a more fun, young and carefree look. The bridal collection was shot to mimic the classic sunset couples shots that are a 'must-have' on most wedding shot lists. I sourced talent, hired hair and make-up and connected the location with the J.W. Bennett team to coordinate specific details.

Client: J.W. Bennett
Stills: Shannon Corsi

After J.W. Bennett opened their Park City, UT location, I stopped by for a quick e-commerce and lifestyle photoshoot. I sourced some of the talent for this shoot.

Client: J.W. Bennett
Creative Director + Producer + Stills: Shannon Corsi
Additional Cinematography: Laura Obermeyer
Location: Jackson Hole Outfitting Company
Talent: Alander Detwiler, Christian Johansen, JH Outfitting Company

Returning to their roots and wanting to include real horseback riding into some shots, we crafted this shoot and worked with JH Outfitters to make it happen. I coordinated location, talent, and creative direction.