Client: Yellowberry
Stills / On-Set Styling: Shannon Corsi‍

Yellowberry is a girls bra, apparel and underwear brand. In preparation for the launch of an extended new line, founder Megan Grassel wanted to try something new. She reached out with a fun, stylized concept.

The name Yellowberry comes from the fact that 'before a berry is red, purple, or ripe, it goes through different yellow stages'. Megan wanted to incorporate fruit into the photoshoot as a way to keep product imagery fun and on-brand.